How Auto Repair CRM Software Can Help You Connect with Your Customers
With so many ways to communicate with your customers—phone calls, paid ads, text messages, email and much more—it might surprise you to know there is another method of communication that can be amazingly effective in helping you engage with your customers.
You may ask yourself why you should even use a shop CRM program? CRM stands for Customer Retention Marketing - which is a great tool to have visibility and a valuable record of the different interactions your shop has had with your customers.
An automotive CRM software such as Mitchell 1's SocialCRM service will help you establish trust with your customers before your competitors get a chance to.
Want to learn more about SocialCRM? Give me a call to request more information!
Building Customer Loyalty Will Grow Your Business Automatically
With the help of SocialCRM, you are bringing your customers in regularly. From here, using ProSpect will help encourage social distancing by you performing an inspection with or without them in the vehicle. ProSpect will help your customer understand what their visit was about, even after they leave! ProSpect allows you to create inspections, text your customers, and photograph any repairs your customer may need today or soon. If the work is not required today, you can add this inspection to the recommendations tab in your Mitchell 1 system so you can send those records out.
Are your customers at work and unable to receive a phone call to approve additional repairs? What is your customers preferred method of communication? How would you like to cut your approval time down from a few hours to a few minutes? Have you received a 2 AM phone call from a customer you text from your personal phone?
Our solution:
- MessageCenter from Mitchell 1...let us setup quick communication
- Dedicated phone number from Mitchell
- Increase shop efficiency
Holiday email marketing guide!
Have you put any thought into your holiday greeting and specials offer emails? If you said no, you would not be alone.
This is a gentle reminder that now is the time to start putting your plans together and contacting your SocialCRM auto repair marketing support agent to help you with any client retention strategies!
Some important questions to ask yourself:
- What days and hours will your auto shop be open around the holidays?
- Will you be offering any special promotions at these times?
- What seasonal services should your customers be thinking about?
- Possibly new wipers, tires and brakes for rainy or icy weather?
Email Ideas for Your Auto Repair Shop Holiday Photo of Staff - One of the most successful ideas that we have seen at SocialCRM is incorporating a holiday photo of your staff and holiday shop hours.
More Than One Email - Consider a sequence of emails with the first being a holiday greeting email with your holiday hours, but without a sales pitch. Next send them an email that gives them a seasonal special offer.
If you need other ideas and graphics contact your SocialCRM agent. A quick note from SocialCRM: At SocialCRM, we will help you with the artwork, the list of customers you want to send to and everything in between.
Contact me today for more info and for the best pricing and service. Get started with SocialCRM and start working on your holiday customer retention plans today!
