Automate your recommendation reminders and boost your shop’s revenue

With SocialCRM you can use the vehicle tab recommendations area to boost your revenue. Often, customers come into your shop for one service, but while you are inspecting their vehicle you find additional issues that need to be addressed. In many cases, the customer declines having the additional work done because they do not have the time, the money or just think it could wait. As time goes on, they forget. So you need to remind them. Don’t worry; you’re not being a pest by reminding them.

Not only are you helping ensure the health of your customer’s car and showing them that you care, but you are also helping to boost your shop’s revenue. And the perfect way to automate the recommendation reminders you send out is to use a system that integrates with your management system. You may have the declined recommended service swirling around in your head as the customer’s car is still in the shop, but you have the ability to schedule a reminder to be sent to them down the road.

For example, if you have the Mitchell 1 Manager SE shop management system that is integrated with the SocialCRM auto shop marketing program, you can do this very quickly. Simply add the recommendation/s to the work order and the date the work is needed by, and the SocialCRM program will automatically remind your customer via email.

If you would like to know what your return on investment would be, give me a call and I will be happy to look at your management system with you to go over the expected outcomes.

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Lifting points

The latest ProDemand update includes a new Tire Information and Lifting Points Quick Link that combines essential information to help technicians work safely and efficiently. Properly placing a vehicle on a lift is a crucial first step to perform service and repairs correctly. Not only does properly lifting a vehicle improve technician safety, but it also helps to avoid vehicle damage.

Tire Information& Lifting Points Quick Link

Tire & TPMS Information: All tire information is now consolidated in this single Quick Link, including:
Tire Fitment such as tire sizes, wheel lug nut torque values, etc. Dill tire pressure monitoring system (TPMS) part numbers	Schrader TPMS part numbers ATEQ TPMS reset procedures Bartec TPMS reset procedures

Headings for Tire Information & Lifting Points Quick Link

Fixing duplicates can be an easy fix

Creating duplicate customers or vehicles can be frustrating but cleaning them up does not have to be. Take a look at this quick hot to help you keep your database clean and running efficiently. Prevent creating duplicates by making sure that every person knows to always 1) begin all new orders with New/F6 to validate customer names and vehicles! 2) When adding appointments to Schedule, always use Find Customer to validate existing names! Click here for more info...

Pro Marketing Tip Just like your website is a standard part of your auto shop’s marketing, so is creating a social media presence. Consistent posting on Facebook is essential to show those who hear about you that you’re open and ready to help your customers. Facebook can help you start coinvesations with existing and prospective customers. Here are a few items you can be posting.
Coupons and special offers Links to your blog Customer testimonials	Helpful advice and recommendations for maintenance Recall information for major car manufacturers

Call me today for more information, or to set up a demonstration of the services that will best improve your bottom line!